About us
Get to know us better
Behind every great thing, there are great minds — bringing not only professional expertise but also rich personal stories they thoughtfully reflect on, skillfully build upon, and lovingly share to support your journey.
🐾 Paulina – Chief Pawfection Officer
(Founder • Wellness Queen • Label Sniffing Overachiever)
Barf pioneer, wellness practitioner, hydrotherapy expert, and the Virgo you want reviewing your product labels.
She’s the heart of Holipets — obsessing over every detail so your pets get nothing but the best.
Her journey began with Kaya — a brave, life-loving pup who became paralyzed after a heartbreaking accident, but never stopped wagging her tail. Kaya’s determination sparked Paulina’s mission to create better care, better food, and better support for pets.
Today, her furry family includes a resilient Malinois with a complex past and Nao — a serene, Buddha-like Maine Coon who grew white hairs on his face after Kaya passed.
Paulina brings that same level of love, instinct, and fight into everything she builds at Holipets.
Also runs two other BARF companies. Sleeps? We’re not sure.
🐾 Aleksandra – Chief of Controlled Chaos
(Digital Wizard • Business Brain • Strategic Firefighter)
She makes sure everything works — from your checkout page to the 12-point marketing plan.
A data-driven creative and spreadsheet sorceress who bridges strategy and getting-things-done.
Aleksandra grew up with the sound of hooves and the smell of hay — her first memories are from the stables, not the sidewalk. Animals have always been family, from rescue dogs to countless cats.
Today, she shares life (and spreadsheets) with a wonderfully adaptable Japanese Spitz who keeps pace with her travels, creative marathons, and even her baby, despite an accident with a knee or gallbalder issues.
A Virgo powered by research, aesthetics, and just the right amount of caffeine.
More about Holipets
We care deeply about what goes into — and around — your pet’s life. That’s why we focus on clean ingredients, thoughtful design, and uncompromising quality.
Everything we select is safe, functional, and genuinely beneficial — so you can feel good about every choice.
We proudly work with Swiss and European partners who share our values, seeking out ethical, sustainable solutions at every step.
Holipets is more than a brand—it’s a network of animal lovers who believe our four-legged family deserves the very best.
Walk this holistic path with us — naturally, lovingly, and consciously.