About us
Get to know us better
Holipets is a Swiss-based pet wellness and e-commerce company built around one simple belief: pets deserve the same level of care, quality, and transparency we expect for ourselves.
What started as a trusted wellness studio with a tiny boutique on the side has gradually grown into a carefully curated Swiss destination for pet wellness, nutrition, lifestyle, and conscious shopping. Behind every product is a selection process shaped by hands-on experience in pet wellness, nutrition, rehabilitation, and everyday life with animals.
We work with carefully selected Swiss and European brands, trusted suppliers, and products we genuinely believe in — prioritising quality, safety, functionality, and honest ingredients over trends or mass-market volume. From supplements and grooming essentials to lifestyle accessories and wellness-focused products, every item is chosen with real pets and real households in mind.
Today, Holipets combines:
- a Swiss-based online boutique with warehouse in Aigle,
- a physical wellness studio and boutique in Servion,
- curated distribution partnerships,
- and personalised customer support designed to make shopping for pets simpler, safer, and more trustworthy.
Should you have any further questions about our company, Holipets and the Holipets Shop brand, our products, or our services, feel free to explore our FAQ section or contact us directly — we’ll be happy to hear from you!
We may take pet care seriously — but not ourselves too seriously.
Because behind Holipets is still a small team of humans, animals, spreadsheets, fur-covered clothes, strong opinions about ingredients, and an endless obsession with making life better for pets and the people who love them.
Meet the humans behind Holipets:
🐾 Paulina – Chief Pawfection Officer
(Founder • Wellness Queen • Label Sniffing Overachiever)
Barf pioneer, wellness practitioner, hydrotherapy expert, and the Virgo you want reviewing your product labels.
She’s the heart of Holipets — obsessing over every detail so your pets get nothing but the best.
Her journey began with Kaya — a brave, life-loving pup who became paralyzed after a heartbreaking accident, but never stopped wagging her tail. Kaya’s determination sparked Paulina’s mission to create better care, better food, and better support for pets.
Today, her furry family includes a resilient Malinois with a complex past and Nao — a serene, Buddha-like Maine Coon who grew white hairs on his face after Kaya passed.
Paulina brings that same level of love, instinct, and fight into everything she builds at Holipets.
Also runs two other BARF companies. Sleeps? We’re not sure.
🐾 Aleksandra – Chief of Controlled Chaos
(Digital Wizard • Business Brain • Strategic Firefighter)
She makes sure everything works — from your checkout page to the 12-point marketing plan.
A data-driven creative and spreadsheet sorceress who bridges strategy and getting-things-done.
Aleksandra grew up with the sound of hooves and the smell of hay — her first memories are from the stables, not the sidewalk. Animals have always been family, from rescue dogs to countless cats.
Today, she shares life (and spreadsheets) with a wonderfully adaptable Japanese Spitz who keeps pace with her travels, creative marathons, and even her baby, despite an accident with a knee or gallbalder issues.
A Virgo powered by research, aesthetics, and just the right amount of caffeine.
More about Holipets
We care deeply about what goes into — and around — your pet’s life. That’s why we focus on clean ingredients, thoughtful design, and uncompromising quality.
Everything we select is safe, functional, and genuinely beneficial — so you can feel good about every choice.
We proudly work with Swiss and European partners who share our values, seeking out ethical, sustainable solutions at every step.
Holipets is more than a brand—it’s a network of animal lovers who believe our four-legged family deserves the very best.
Walk this holistic path with us — naturally, lovingly, and consciously.